Meet The Client

The Mu Zeta Chapter of Alpha Phi Alpha Fraternity, Inc. was founded on April 15, 1976 on the campus of the University of North Carolina at Chapel Hill. Through manly deeds, scholarship, and love for all mankind, the chapter aspires to uplift and help our campus and local community. Throughout the academic year the chapter hosts a variety of social, service, and educational programming for the campus community.

 

Services

Web Design

Print Design

Flyer Design

Social Media

Branding


The Project

As a student organization at UNC-Chapel Hill the chapter takes pride in introducing its members each year through group and individual photos. Peques + Co. helped the chapter innovate the way the chapter introduces its members through web design, print design, and social media branding. What resulted from the collaboration was a Fall 2018 Lookbook. The Lookbook’s purpose was to give the chapter’s supporters and stakeholders a new way to learn about the chapter through photography and fashion.


Photography by Embee Kanu Photography

Results

1,004 READS

2,059 ISSUU IMPRESSIONS

5,995 SOCIAL MEDIA IMPRESSIONS

Press

“The Alphas at UNC Chapel Hill know how to raise the bar and set the standard. The Mu Zeta Chapter of Alpha Phi Alpha at the University of North Carolina Chapel Hill just released their Fall 2018 lookbook to highlight their chapter members, achievements and signature Alpha Phi Alpha style. We at Watch The Yard love the attention to detail, professional style and creativity that these brothers used in the creation of this masterpiece.”

- Watch the Yard (watchtheyard.com)


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