In Elizabeth Gilbert's TED Talk "Your elusive creative genius" she references systems and expectations society and industries place on creatives. Her talk addresses the need to rethink how we conceptualize creativity and facilitate it in the workplace. The true essence of creativity is diversity of thought and approach. If you are a creative my thoughts below may help to elevate your experience and heighten your personal awareness.
As a student I am able to enter a space of maximum creativity when I exert energy towards different skillsets and interests. My creativity is rooted in being an analytical thinker. In addition, my process involves innovation and ambition. I am an advocate for defying conventional wisdom and not conforming your pursuits to societal norms. As a result, my ideas as a creative tend to be very unique but I am not able to produce my visions without an analytical mindset. Critical thinking allows me to source the best resources and approaches to accomplish a creative vision. I can reach satisfaction with the process once I am able to draw a perfect balance.
In order to hone in on my ideas and explore new realms of creativity my ideal setting is solitude. Having time to oneself to reflect and think deeply is important. This is critical for my creative process. In order to maintain the integrity of my work and originality of my vision I prefer to be isolated while pursuing self-initiated creative projects. However, creativity is dynamic. My experience with creativity will change as time passes. Creativity is dynamic in that I prefer different settings and environments depending on the project and tools needed. I can work effectively on graphic design in my room while a formal location such as a library works better for me to do creative written work.
Within groups I tend to like a balance between isolation and collaboration. Each group member having time to personally brainstorm and think deeply about the goal at hand is important in order to eventually leverage the diversity of ideas and perspectives. This form of isolated deep thinking should precede group discussion and deliberation.
Often times creatives do not reflect upon their creative process. Reflection is key for progressing your work to new heights. If one is able to understand in totality what environments and elements yield creative productivity they can facilitate those requirements in future settings.
What is your process for being a creative? Let us know in the comment section below!
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Peques + Company is a creative agency specializing in clean and affordable design solutions.
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